2 Floor-pricing mistakes you should absolutely avoid
In our previous article about floor prices, we saw how to set-up a simple yet...
Read morePrebid Webinar Key Takeaways – How to make Prebid the supply path buyers choose
Disclaimer: This a summary of the Prebid Webinar that took place on August 27th...
Read more4 steps to setting up floor prices that drive maximal ad revenues
Almost a year now, Google has deprecated its Pricing Rules that Publishers used...
Read moreThe End of the SSP Era [Webinar]
Every now and then, the industry comes up with an article about the imminent...
Read moreHow To Monitor & Solve Ad Discrepancies?
What are ad discrepancies? Ad discrepancies are the delta in ad performance...
Read moreEnd of Lockdown Impact on Publisher Ad Revenues
The ending coronavirus pandemic in Europe has impacted every part of our lives,...
Read more3 Reasons Why Ad Revenue Reporting Alone Makes You Lose Money
Over the last few years, publishers’ ad stacks have become much more...
Read more6 high-income header bidding formats you are not using to their full extent!
You spent a lot of time setting up your header bidding wrapper; you made sure...
Read more6 reasons you should be using header bidding to monetise your in-stream video inventory
Header bidding is already very widely spread and works very well for display...
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