The End of the SSP Era [Webinar]
Every now and then, the industry comes up with an article about the imminent...
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What are ad discrepancies? Ad discrepancies are the delta in ad performance...
Read moreEnd of Lockdown Impact on Publisher Ad Revenues
The ending coronavirus pandemic in Europe has impacted every part of our lives,...
Read more3 Reasons Why Ad Revenue Reporting Alone Makes You Lose Money
Over the last few years, publishers’ ad stacks have become much more...
Read more6 high-income header bidding formats you are not using to their full extent!
You spent a lot of time setting up your header bidding wrapper; you made sure...
Read more6 reasons you should be using header bidding to monetise your in-stream video inventory
Header bidding is already very widely spread and works very well for display...
Read moreGDPR User Consent has a HUGE impact on your advertising revenues
Introduction: Almost a year and a half has passed after the GDPR roll-out, but...
Read moreThere is a MAGIC FORMULA that sets an optimal floor price in a first-price auction world!
Floor pricing in the old world (the second-price auction model) : a funny game...
Read moreHow to optimise your Prebid Timeouts for high yield an optimal user experience
When managing your own Prebid wrapper, optimising Timeouts can be a delicate...
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