Blog

Check out our latest articles from the team.

The End of the SSP Era [Webinar]
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Every now and then, the industry comes up with an article about the imminent...

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How To Monitor & Solve Ad Discrepancies?
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What are ad discrepancies? Ad discrepancies are the delta in ad performance...

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End of Lockdown Impact on Publisher Ad Revenues
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The ending coronavirus pandemic in Europe has impacted every part of our lives,...

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3 Reasons Why Ad Revenue Reporting Alone Makes You Lose Money
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Over the last few years, publishers’ ad stacks have become much more...

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6 high-income header bidding formats you are not using to their full extent!
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You spent a lot of time setting up your header bidding wrapper; you made sure...

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6 reasons you should be using header bidding to monetise your in-stream video inventory
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Header bidding is already very widely spread and works very well for display...

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GDPR User Consent has a HUGE impact on your advertising revenues
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Introduction: Almost a year and a half has passed after the GDPR roll-out, but...

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There is a MAGIC FORMULA that sets an optimal floor price in a first-price auction world!
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Floor pricing in the old world (the second-price auction model) : a funny game...

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How to optimise your Prebid Timeouts for high yield an optimal user experience
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When managing your own Prebid wrapper, optimising Timeouts can be a delicate...

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