Blog

Check out our latest articles from the team.

Bid Adjustments Simplified: Run Fair Auctions with no Hassle
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What are Bid Adjustments? Bid Adjustments is a Prebid feature that...

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Timeouts Simplified: How to avoid falling into the Dual Timeouts Trap
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What is the timeout conflict trap? When it comes to timeouts, there is a...

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The top 3 Publisher priorities for 2021
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The ad tech industry has seen its fair share of changes over the last decade,...

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Timeouts simplified: get immediate results through easy steps
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What is the Prebid Timeout exactly, and how does it work? The Prebid Timeout...

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The Impact of Identity on Publishers’ Advertising Revenues
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To watch the webinar recording please find the link at the end of this...

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2 Floor-pricing mistakes you should absolutely avoid
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In our previous article about floor prices, we saw how to set-up a simple yet...

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Prebid Webinar Key Takeaways – How to make Prebid the supply path buyers choose
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Disclaimer: This a summary of the Prebid Webinar that took place on August 27th...

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4 steps to setting up floor prices that drive maximal ad revenues
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Almost a year now, Google has deprecated its Pricing Rules that Publishers used...

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The End of the SSP Era [Webinar]
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Every now and then, the industry comes up with an article about the imminent...

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