Blog

Check out our latest articles from the team.

3 Reasons Why Ad Revenue Reporting Alone Makes You Lose Money
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Over the last few years, publishers’ ad stacks have become much more...

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6 high-income header bidding formats you are not using to their full extent!
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You spent a lot of time setting up your header bidding wrapper; you made sure...

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6 reasons you should be using header bidding to monetise your in-stream video inventory
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Header bidding is already very widely spread and works very well for display...

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GDPR User Consent has a HUGE impact on your advertising revenues
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Introduction: Almost a year and a half has passed after the GDPR roll-out, but...

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There is a MAGIC FORMULA that sets an optimal floor price in a first-price auction world!
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Floor pricing in the old world (the second-price auction model) : a funny game...

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How to optimise your Prebid Timouts for high yield an optimal user experience
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When managing your own Prebid wrapper, optimising Timeouts can be a delicate...

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Prioritising direct campaigns over the open market is not (always) a good option!
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When a sales representative sells a 100,000€ campaign with a CPM of 4€, the...

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The Ad Tech Myths Series Ep#1: High-revenue bidders are not always your best bidders!
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Today, as a publisher you may work with 5 to 20 different SSP’s (bidders)...

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