Dealing with CLS in programmatic
What is CLS? Cumulative Layout Shift (CLS) is a user-centric metric that...
Read more4 steps to maintain a good relationship with your demand partners while running Ad Refresh
Ad Refresh's tendency to be considered as a shady practice often leads to...
Read moreHow to find the sweet spot between CPM and optimal revenue thanks to ad refresh?
Many publishers have noticed that when implementing ad refresh, their CPM tends...
Read moreHow to boost viewability with ad refresh?
During the early days of Ad Refresh, several publishers were not taking...
Read moreAd Refresh Myths: “Ad Refresh is a user experience killer”
The impact of Ad refresh on user experience is probably one of the most widely...
Read moreWebinar: How to Boost Ad Revenues with Analytics? Actionable insights from your ad stack
What if there were straightforward, reliable, and tried out ways to achieve...
Read moreThe Impact of Viewability on Ad Revenue
Over the last few years, Viewability has become a key performance indicator in...
Read morePrice Granularity Unraveled: How to Retain Maximum Value
What is Price Granularity in Prebid? Price Granularity defines the accuracy...
Read moreHow to efficiently select your Prebid partners in 2021?
Over the years, Ad tech has become a complex environment where it became very...
Read more