Check out our latest articles from the team.
Over the last few years, publishers’ ad stacks have become much more...Read more
You spent a lot of time setting up your header bidding wrapper; you made sure...Read more
Header bidding is already very widely spread and works very well for display...Read more
Introduction: Almost a year and a half has passed after the GDPR roll-out, but...Read more
Floor pricing in the old world (the second-price auction model) : a funny game...Read more
When managing your own Prebid wrapper, optimising Timeouts can be a delicate...Read more
When a sales representative sells a 100,000€ campaign with a CPM of 4€, the...Read more
Today, as a publisher you may work with 5 to 20 different SSP’s (bidders)...Read more
You’re moments away from taking your advertising revenues to the next level!