Blog

Check out our latest articles from the team.

The Impact of Viewability on Ad Revenue
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Over the last few years, Viewability has become a key performance indicator in...

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Price Granularity Unraveled: How to Retain Maximum Value
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What is Price Granularity in Prebid? Price Granularity defines the accuracy...

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How to efficiently select your Prebid partners in 2021?
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Over the years, Ad tech has become a complex environment where it became very...

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How To Optimize Your CMP For More Ad Revenues
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With today’s increasing regulatory expectations from Data Protection...

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Bid Adjustments Simplified: Run Fair Auctions with no Hassle
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What are Bid Adjustments? Bid Adjustments is a Prebid feature that...

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Timeouts Simplified: How to avoid falling into the Dual Timeouts Trap
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What is the timeout conflict trap? When it comes to timeouts, there is a...

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The top 3 Publisher priorities for 2021
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The ad tech industry has seen its fair share of changes over the last decade,...

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Timeouts simplified: get immediate results through easy steps
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What is the Prebid Timeout exactly, and how does it work? The Prebid Timeout...

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The Impact of Identity on Publishers’ Advertising Revenues
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To watch the webinar recording please find the link at the end of this...

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