Blog

Check out our latest articles from the team.

Dealing with CLS in programmatic
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What is CLS? Cumulative Layout Shift (CLS) is a user-centric metric that...

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4 steps to maintain a good relationship with your demand partners while running Ad Refresh
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Ad Refresh's tendency to be considered as a shady practice often leads to...

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How to find the sweet spot between CPM and optimal revenue thanks to ad refresh?
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Many publishers have noticed that when implementing ad refresh, their CPM tends...

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How to boost viewability with ad refresh?
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During the early days of Ad Refresh, several publishers were not taking...

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Ad Refresh Myths: “Ad Refresh is a user experience killer”
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The impact of Ad refresh on user experience is probably one of the most widely...

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Webinar: How to Boost Ad Revenues with Analytics? Actionable insights from your ad stack
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What if there were straightforward, reliable, and tried out ways to achieve...

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The Impact of Viewability on Ad Revenue
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Over the last few years, Viewability has become a key performance indicator in...

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Price Granularity Unraveled: How to Retain Maximum Value
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What is Price Granularity in Prebid? Price Granularity defines the accuracy...

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How to efficiently select your Prebid partners in 2021?
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Over the years, Ad tech has become a complex environment where it became very...

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