There is a MAGIC FORMULA that sets an optimal floor price in a first-price auction world!
Floor pricing in the old world (the second-price auction model) : a funny game...
Read moreHow to optimise your Prebid Timouts for high yield an optimal user experience
When managing your own Prebid wrapper, optimising Timeouts can be a delicate...
Read morePrioritising direct campaigns over the open market is not (always) a good option!
When a sales representative sells a 100,000€ campaign with a CPM of 4€, the...
Read moreThe Ad Tech Myths Series Ep#1: High-revenue bidders are not always your best bidders!
Today, as a publisher you may work with 5 to 20 different SSP’s (bidders)...
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