1. What is your role at Pubstack?
   • As a Client Success Manager for the French market, I am the main point of contact for our publishers in the region, ensuring they receive the support and guidance needed to optimise their monetisation strategies. Each country has its own unique challenges and opportunities, and I work closely with publishers to help them navigate these while maximising their ad revenue. Recognising the specific needs and nuances of each market, we have established a dedicated customer success team for each region. This allows us to provide tailored support and strategic insights that are directly aligned with local conditions and requirements.
2. Can you describe the role of Pubstack's Client Success Team and its significance to our publishers?
   • At Pubstack, we know that publishers operate in an increasingly complex and fast-moving landscape. Our Client Success Team is more than just a support function—we are strategic partners dedicated to helping publishers navigate challenges, optimise their monetisation strategies, and achieve long-term success. We take a proactive, hands-on approach, offering expert insights, tailored guidance, and real-time recommendations that ensure publishers stay ahead of industry changes.
3. How does the Client Success Team exemplify proactivity and attention to detail in supporting our clients?
   • Our approach is built on proactive support and meticulous attention to detail. We monitor our publishers' ad stacks in real time using in-depth metrics like RPM, timeout rates, bid rates, and response times. Because we understand the intricacies of ad monetisation, we work closely with each client to fine-tune their setup, troubleshoot potential issues before they escalate, and implement best practices that drive sustainable revenue growth.
4. Can you share a specific instance where the Client Success Team's expertise led to significant improvements for a publisher?
   • One example that stands out is our collaboration with 366, a leading sales house. By implementing a tailored advertising strategy and optimising their setup, we helped them achieve a 56% increase in RPM. This success story reflects how we work—not just as a support team but as strategic partners dedicated to unlocking new revenue opportunities for our clients.
5. What distinguishes Pubstack's Client Success Team from others in the industry?
   • What sets us apart is our combination of deep industry expertise, and a commitment to innovation. We don’t just respond to issues—we act as an extension of our publishers’ teams, offering in-depth analysis, regular business reviews and performance benchmarks providing strategic guidance that drive measurable results. Unlike traditional solutions, we give publishers full control over their ad stacks, enabling them to adapt quickly to market changes while continuously optimising their performance.
6. What motivates you as a member of the Client Success Team, and how does your role contribute to Pubstack's mission?
   • Being part of the Client Success Team means having a direct impact on our publishers' growth and success. Our mission is to make adtech simpler and more transparent, so publishers can take back control of their monetisation strategies. The most rewarding part of my role is seeing the tangible impact of our support—whether it’s increased revenue, a more efficient setup, or simply providing peace of mind that their ad operations are running smoothly. We build genuine partnerships, ensuring that our clients always feel supported, empowered, and ready to scale.

Thibault’s work is a great example of how we go beyond support to become strategic partners to our publishers. If you're looking to take more control of your ad monetisation and scale your revenue, get in touch with our team to learn how Pubstack can help.