Drive Incremental Revenue 

‍

1. Native

‍

Native is now available as a MediaType on the Pubstack platform. This feature empowers you to diversify revenue streams with native and multi ad units whilst enhancing user experience with high-quality, relevant ads. You can configure ad units to support native Prebid demand, either through dedicated native-only ad units or by adding native demand to existing ad units.

For more information on how to set up Native for your website, see our User Guide for a step-by-step tutorial!

‍

2. Anchor 

‍

You are now able to add an Anchor Ad unit on our Ad Management solution.

This sticky banner anchored to the bottom of the web page yields high-performance metrics as well as helping you maintain your core web vitals. With Anchor Ads, you benefit from higher eCPMs, increased viewability, and improved engagement, while your users enjoy a subtle ad appearance (following recommended sizes), the ability to dismiss the ad at any time, and a non-intrusive experience thanks to its sticky position. Check our guide on how to set this up on the platform.

‍

Save time and simplify operations

‍

1. Stack duplication

The Stack Duplication feature allows users managing multiple sites to create a stack from an existing stack belonging to any other site, providing ease of use by eliminating repetitive setup tasks, enabling quick and efficient scaling of operations, and streamlining workflows for enhanced productivity.

‍

2. Bid Adjustments

The Bid Adjustments feature allows users to customize the bid adjustment of each bidder within the Integration Catalogue. This provides ease of use by offering a straightforward way to fine-tune bidding strategies, enables quick and efficient scaling of operations by adapting adjustments across multiple bidders seamlessly, and enhances flexibility for advanced applications such as managing discrepancies or giving priority to specific SSPs.

‍

3. History for Rules, Sites & Stacks

This feature allows users to efficiently track and manage changes, providing:

• For Sites & Stacks:
  
  • Version, author, date, and time history
  • Detailed view of each version (JSON file)
• For Specific Rules:
  
  • Lazy Loading Rules
  • Floor Price Rules
  • Refresh Rules

This feature simplifies troubleshooting by offering an easy-to-use version tracking system, enables quick identification of changes to scale operations smoothly, and ensures efficient resolution of issues through detailed historical insights.

‍

4. Bidder-Specific supply Chains

You’re now able to configure Bidder-specific supply chains directly from the App! 

This customisable feature gives you the flexibility to add a new setting (per domain name and seller id) for specific bidders as well as adding additional nodes.

You can update your settings from Sites & Stacks and the Integrations Catalogue.

‍

Elevate your analytics 

‍

1. Explore View 

‍

Explore View brings together your favourite Pubstack analytics dashboards and introduces new metrics not available elsewhere—all in one comprehensive page! Whether you need a general overview or detailed granularity, Explore View empowers you to design personalised reports tailored to your needs, helping you monitor deployments more efficiently and uncover monetisation opportunities.

Key benefits include:

• 3 types of visualisation: Timeline, Line, and Bar (with optional stacking).
• 3 layers of data to slice:
  
  • Query: Traffic, auction, and monetisation metrics.
  • NEW Group by dimensions: Sites, Prebid Bidders, Ad Units, etc.
  • Filters: Sites, Bidders, Ad Units, etc.
• Seamless navigation: Filters remain active as you browse other dashboards.
• Smart data visualisation: Prevents misleading data combinations for accurate insights.

For more information and insights on how to get the most out of Explore view, check out our webinar!

‍

2. Prebid analytics modules 

Now supported in the Ad Management Integrations Catalogue - Improve your header bidding efficiency with prebid analytics modules. We now support the following modules, to help you get a more comprehensive view of your performance: 

Don’t see your module here? Contact your Client Services manager to integrate yours today!