Pubstack helped Sinovum Media (Synonymer.se) to decrease its dependency on GAM, increase advertising revenue and troubleshoot a lot quicker.
Sinovum Media was looking for a monitoring tool that allowed them to get a deeper analysis of their ad stack in a time-efficient way for their synonym site: synonymer.se.
Previously relying exclusively on GAM, the data they had access to was aggregated, which did not allow them to make quick data-driven decisions. In order to come up with more effective optimizations, they started looking for some deeply filtered, real-time data.
Pubstack has allowed Precisera to quickly identify optimizations that could be made regarding their ad stack to increase their revenue. This was made possible thanks to the non-aggregated data offered by Pubstack. Troubleshooting became substantially easier thanks to the real-time data provided by the platform. The intuitive and insightful aspects of Pubstack have quickly made it become part of the team’s habits.
“I log in every day for a 5 minutes check of the daily revenue, and compare it to the week before and the monthly trend”
David Stockelberg – Managing Director at Sinovum Media
Pubstack has proven to be a very helpful partnership regarding the optimization of advertising revenue through valuable knowledge on Prebid.
“The knowledge from the support team brings a lot of value to the Pubstack experience. People who are experienced with Prebid are hard to find these days.”
David Stockelberg – Managing Director at Sinovum Media
Through the use of Pubstack’s platform, Precisera was able to save valuable time. And Pubstack’s support and knowledge of the industry enabled an uplift in terms of revenue but also in terms of the main metrics for a publisher (Fill rate / Auctions…)
If you’d like to know more on Pubstack’s customers and how they’ve adapted our solution to their individual situations, have a look at the following use cases :
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