Le Monde

Interview – Daniel Soares – Digital Operations Director

With its 29 monthly readers, M Publicité, Le Monde Group’s sales house offers digital communication solutions combining quantity, quality, and innovation. This success is supported by a strategy of constant innovation across all of the Le Monde Group’s brands.

In this video, Daniel Soares – Digital Operations Director of M Publicité – explains how his team is continuously improving their ad stack’s yield thanks to extremely granular data analyses and real-time monitoring with Pubstack.

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More on this topic

If you’d like to know more on Pubstack’s customers and how they’ve adapted our solution to their individual situations, have a look at the following use cases :

• ‍Use case : SLM Ads who have also been using our platform to optimise their A/B testing strategy and speed up the process towards optimal yield
• ‍Use case : Webedia using Pubstack’s platform to troubleshoot their stack and reduce their A/B testing cycles, also to reach optimal yield.