Paris, France: December 11, 2023
Pubstack, a leading programmatic advertising solution for publishers, proudly announces a strategic partnership with The Independent, one of the UK’s leading news titles. The relationship will enable The Independent to optimise its ad stack with Pubstack’s single-stop platform.
Ashleigh Footit, Head of Programmatic and Yield at The Independent, said: "Pubstack has been an essential tool for us to optimise our prebid stack. Pubstack has saved us many hours of data engineering, allowing us to view bid-level data across all our SSPs in one place at the click of a button. We view Pubstack as a crucial layer to our programmatic tech stack, utilising it as an everyday tool.”
Pubstack's cutting-edge technology provides The Independent with a comprehensive solution to streamline and maximise the efficiency of its programmatic advertising operations. By utilising Pubstack, The Independent gains access to a no-code platform supported by Pubstack's dedicated team, offering granular and reliable data, real-time monitoring, and performance optimisation.
"We are thrilled to join forces with The Independent," said Loïc Sfiligoi, Co-founder and CEO at Pubstack. "This partnership highlights our dedication to helping publishers achieve their programmatic advertising goals efficiently and effectively as it continues to play a pivotal role in publisher revenue generation. We look forward to continue supporting The Independent in optimising its Prebid stack and ensuring ongoing success in the digital advertising landscape."
Pubstack is an Ad Management platform for web publishers created in 2018. The company, based in Paris, has earned the trust of over 100 premium European publishers.
As an innovator in Ad Management, Pubstack empowers publishers' monetisation teams through a data-driven approach to building, maintaining, optimising, and monitoring high-performing ad stacks. Thanks to its powerful technology, they can confidently build highly efficient ad setups – faster than ever before –to boost their ad revenue and make data-based decisions about their ad stack.
Pubstack works with some of the best online media companies in the world – including Le Monde, The Independent, United Internet Media, Vinted, Webedia, and many more – to ensure they can maintain high inventory quality, make more revenue and deliver exceptional content. For more information, visit www.pubstack.io.
The Independent has been at the front line of journalism since its launch in 1986, with its purpose to challenge, debate and make change happen way ahead of its time. It is the UK’s largest quality digital news brand and a top 10 news brand in the US, and was the first of the quality news brands to become fully digital (in 2016). Publishing from 12 countries and in six languages, and with a network of global correspondents, The Independent is a truly global news organisation. With a commitment to stay away from pacts with political parties, and with integrity, inclusion, innovation and independence as its guiding principles, The Independent is a dynamic, brand-safe environment for advertisers to reach a huge, loyal audience. For more information, visit independentadvertising.com and follow @IndyAdvertising on Twitter.
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