Digitale Medier 1881 increased programmatic revenues by 30% after switching to Pubstack's Ad Management. The solution offered seamless GAM migration, reduced developer dependency, and enhanced real-time monitoring, leading to more efficient and creative ad operations.
“Working with Pubstack has been a game-changer for us at Digitale Medier 1881. The level of customer support and the personal touch they bring to their service is exceptional. Each step of the way, from migrating to GAM to optimising our ad stack, Pubstack's team offered expert guidance and proactive solutions. The platform is now an integral part of our day-to-day ad operations, with features that help us achieve our programmatic revenue goals, be more independent, and decrease technical risk..”
Digitale Medier 1881 is a vital part of the 1881 Group, handling all the online activities for the Opplysningen 1881 brand.
Known as one of Norway's strongest brands, Digitale Medier 1881 attracts about 1.5 million unique visitors weekly, making Digitale Medier 1881's information service the go-to source for names, phone numbers, and addresses in Norway.
With a volume of 40 million web display impressions monthly and a strategic focus on programmatic revenue, Digitale Medier 1881 had the following challenges before Pubstack’s Ad Management:
As part of Digitale Medier 1881’s evolving revenue strategy, there was a growing need to enhance support for programmatic advertising and improve compatibility with key platforms such as Adex and Google Open Bidding, as well as optimise the management of Prebid impressions.
The decision to transition to Google Ad Manager (GAM) was a strategic move to align with these goals. This change also opened up an opportunity to upgrade their wrapper solution, leading to a search for a new and efficient wrapper that would further support Digitale Medier 1881’s competitive objectives.
With a team of two monetisation experts and a front-end specialist, Digitale Medier 1881 recognised the importance of strategically partnering to minimise time spent on technical challenges. This approach was crucial for allocating more resources effectively to optimise their programmatic setup and implement new projects, essential steps for meeting their ambitious revenue goals.
Digitale Medier 1881 experienced significant dependency on their Developer team to manage and adjust their ad stack. This reliance often led to operational delays and limited the autonomy of their Ad operations managers, particularly in tasks such as ad refresh settings. The need for constant developer involvement for even minor tweaks and modifications posed a challenge, delaying critical updates. Recognising this issue, Digitale Medier 1881 sought a solution to reduce this dependency and streamline their ad stack management.
Digitale Medier 1881 chose Pubstack's Ad Management platform for building, monitoring, and optimising its programmatic stack. Preferring Pubstack over a Nordics local managed wrapper, Digitale Medier 1881 valued Pubstack’s unique, analytics-first approach. Unlike competitors who focused on ad management before analytics, Pubstack's data-driven method, premium support and programmatic knowledge provided a solid foundation for quality insights and services. Pubstack’s solution was able to provide Digitale Medier 1881 with:
Pubstack’s team managed the transition from the Digitale Medier 1881 previous ad server to Google Ad Manager (GAM) using tailored strategies. The expert team at Pubstack provided crucial insights into GAM's new account configuration, leveraging its extensive experience.
The team proactively resolved technical challenges during deployment to minimise disruptions. They implemented a risk mitigation strategy that involved vigilant monitoring and real-time alerts. Moreover, Pubstack provided thorough training and hands-on support throughout the migration process, ensuring a smooth and successful transition to GAM.
“The transition to GAM with a trusted partner like Pubstack has been essential to us. Moving to a new platform can be daunting and carries inherent risks, particularly in revenue. With Pubstack's support and expertise, we felt more secure during this significant transition. Without their guidance and assistance, it wouldn't have been as smooth or quick. Having a partner who can help navigate such a substantial change is crucial.”
Reducing reliance on developers and reducing time spent managing their ad stack marked a significant shift for Digitale Medier 1881. Pubstack's all-in-one platform allowed them to assemble their complex programmatic setup and rapidly expand their revenue streams.
From integrating and managing the ad server to the complete capability of autonomously testing, modifying, and adding new partners, bidders, and ad units, Pubstack’s Ad Management system granted Digitale Medier 1881 greater control, freeing them to concentrate on strategies that drive revenue growth.
One of the significant changes that Pubstack has brought to Digitale Medier 1881 ad operations and workflow is the abundance of insights. Pubstack’s platform centralises each metric and event across Digitale Medier 1881’s entire stack to help them monitor in real-time which factors influence their programmatic revenue and precisely measure their impact.
“Initially, we recognised the importance of analytics and chose to partner with Pubstack primarily for this reason. Analytics have proven indispensable in our decision-making process, as without them, we felt like we were working blindly. Now, not only do we have access to analytics, but we've also received valuable training on how to interpret the data effectively.”
Digitale Medier 1881 leveraged Pubstack's Ad Management optimisation modules to streamline monetisation processes, regaining complete control over their publishing performance. This strategy involved centralising ad refresh controls within the Pubstack Ad Management platform.
As a result, Digitale Medier 1881 significantly reduced their dependence on the front-end developer and the constraints of release cycles, enabling more direct and efficient management of their ad stack modifications. Moreover, it has become simpler and safer to test optimisations on a portion of the inventory before full-scale deployment, allowing for assessing their impact before broader implementation.
“We no longer rely heavily on developers for every tweak or modification. This independence is particularly evident in our control over ad refresh settings, which we can manage directly within Pubstack. It eliminates the need to wait for front-end developers or release cycles, giving us more autonomy in making necessary adjustments.”
Pubstack helped Digitale Medier 1881 achieve the following:
.png)
