Digitale Medier 1881 Maximises Monetisation Performance with Pubstack’s Server-Side Ad Management

About Digitale Medier 1881

Digitale Medier 1881, the digital arm of the 1881 Group, is a household name in Norway. With approximately 1.5 million unique visitors each week, their platform is the go-to source for names, phone numbers, and addresses across the country. As a key player in digital publishing, they continuously seek innovative ways to optimise their ad revenue without compromising user experience.

Why Digitale Medier 1881 Needed a Server-Side Solution

Digitale Medier 1881 needed a solution that would allow them to maximise ad revenue while maintaining a seamless user experience. However, they faced key obstacles that made this challenging:

• Expanding Access to Demand: While their client-side setup provided strong performance, they sought to unlock even more revenue opportunities by complementing it with server-side capabilities, enabling them to integrate additional SSPs without latency concerns.
• High Technical Complexity: Setting up new SSPs was a time-intensive process, requiring significant engineering resources and delaying revenue growth opportunities.
• Limited Visibility on Bidder Performance: Without clear insights into how bidders performed on both client and server-side, it was difficult to optimise yield effectively.

Why Digitale Medier 1881 Chose Pubstack’s Server-Side Ad Management

As a long-standing Pubstack Ad Management customer, Digitale Medier 1881 trusted Pubstack’s expertise in adtech innovation. To further enhance their monetisation strategy, they opted to integrate Server-Side Ad Management, which was fully implemented in just one week. This provided them with:

• Unlimited SSP Connections: By complementing their client-side setup, they integrate as many demand sources as needed without latency concerns.
• Seamless SSP Integration: With Pubstack’s streamlined setup, engineering resources are freed from complex integrations, saving time and operational costs.

• 360-Degree Bidder Insights: With enhanced analytics across both client and server-side performance, they make more informed, data-driven decisions to optimise revenue.‍
• Balanced SSP Strategy: A smarter allocation of demand sources between client and server-side improves performance while ensuring a seamless user experience.

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"Implementing Pubstack's server-side ad management has revolutionised our approach to monetisation. The seamless integration of multiple SSPs through their intuitive interface has significantly reduced client-side latency, enhancing both our ad performance and user experience."

Significant Performance Gains

The adoption of Server-Side Ad Management led to remarkable improvements in ad monetisation:

• +33% increase in bid density
• +17% uplift in Prebid Win RPM
• +28% boost in Prebid RPM
• +10.31% increase in Total Programmatic Ad Revenue

"The comprehensive 360° analytics provided by Pubstack allow us to compare server-side and client-side performance in real-time. This level of insight empowers us to make informed, data-driven decisions that have directly boosted our ad revenue."

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Through the power of Pubstack’s server-side ad management, Digitale Medier 1881 has successfully enhanced its ad monetisation strategy while maintaining a seamless user experience. This partnership continues to drive innovation and maximise revenue potential.

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"Pubstack's all-in-one platform has streamlined our ad operations. By consolidating all our ad management tools, we've reduced our reliance on technical teams, cut operational costs, and can now focus more on strategic growth."

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Interested in Server-Side Ad Management? Find out how Pubstack can help you maximise revenue while maintaining a seamless user experience. Learn more and request a demo here.