An Ad Management solution that boosts premium site performance

This new strategic partnership demonstrates the promising initial results obtained after the integration of Pubstack's "no-code Ad Management" platform a few months ago on a pilot sample of the group's media sites. The utilisation of its innovative features has generated a remarkable increase of +20% in programmatic revenues for Marmiton and Aufeminin sites! Improvements are notable in features such as A/B testing, multi-stack management, ad refresh, lazy loading, and many more. According to the terms of the partnership, Pubstack's Ad Management solution will be deployed on 7 premium sites of Reworld Media; its integration is currently underway on Grazia and Les Numériques sites.

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Top performance of the group's media sites across all KPIs

‍According to a recent analysis study conducted by Pubstack on its entire network, Reworld Media's site statistics stand out with:

• Market outperformance on open desktop and mobile CPMs across all platforms and browsers (cookie or cookieless universe)
• Benchmark-beating results in site engagement : Pages viewed per session = 3.8 vs 2.2; Impressions per session = 3.1 vs 1.2
• Benchmark-beating results in viewability: 72% vs 70% on desktop and 63% vs 62% on mobile

Pubstack's Ad Management solution enhances Reworld Media's ability to maximise advertising campaign performance and will enable it to further advance its monetisation goals.

Gregoire Gaffié, monetisation & audience director at Reworld Media, states: "We are delighted to take a step forward with our long-standing partner Pubstack, with the integration of their Ad-Management solution on a portion of our media. We are transitioning from a study and analysis technology to an action technology that allows us to react faster and better control our advertising inventory for revenue and performance optimisation for our clients. Using the tool allows us to establish a virtuous circle at all levels of the value chain."

Loïc Sfiligoi, CEO of Pubstack, expresses his satisfaction: "We are honored to strengthen our partnership with Reworld Media, a major player in the French media industry. The trust shown by this two-year partnership reflects the effectiveness of our Ad Management solution and its positive impact on Reworld Media's site monetisation. Thanks to the entire team for the trust!"

This strategic partnership underscores the shared commitment to excellence and innovation in the field of digital advertising, propelling this collaboration to new heights of success.

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About Pubstack

Pubstack, established in 2018 and headquartered in Paris, is an Ad Management platform dedicated to web publishers. Collaborating with over 100 premium publishers across Europe, Pubstack enables publishers to regain control of their ad stacks by adopting a data-centric approach. With advanced technology and granular data, Pubstack offers the only Ad Management platform designed for publisher monetisation teams, allowing for the creation and optimization of high-performing ad configurations. Among its clients are major players such as Le Monde, Prisma Media, United Internet Media, Vinted, Webedia, and many others, enabling Pubstack to maintain high inventory quality, optimize revenue, and ensure quality content.

Contact: Angelica Pratolini - Field Marketing Manager Southern Europe apratolini@pubstack.io

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About Reworld Media

Reworld Media is a Group developing in two markets, B2C and B2B

• The B2C market through the deployment of content, services, and products offers in line with consumer interests, available on subscription and for sale, to nearly 39 million French consumers whom it supports in the digitalization of their consumption habits.
• The B2B market through the monetisation of its own audiences and the coverage of all corporate communication levers that it supports in the creation and execution of their communication and commercial strategy.

The Group boasts 81 multi-support / multi-format media brands (print, digital, video, audio, TV, events) generating audiences in 12 thematic universes (Home & Work, Marie France, Grazia, Auto Plus, Science & Vie, Gourmand, Top Santé, Télé Magazine, etc.) and integrates its own performance technology platform (180,000 affiliated sites worldwide). Founded in 2012, Reworld Media achieves an annual turnover of €506 million, is present in 16 countries, and has 1,377 employees. For more information: www.reworldmedia.com

Contacts: Ségolène de Saint Martin – PCE - +33 (0)6 16 40 90 73 - sdestmartin@p-c-e.fr Candice de La Richardière - Reworld MediaConnect - +33 (0)6 01 04 85 48 - cdelarichardiere@reworldmedia.com

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