Header bidding allows publishers to take back control of ad-decisioning by making inventory available to various buyers simultaneously. This increases competition and maximises yield. But it also adds complexity to their monetization stack : now, a publisher runs multiple header bidders, a wrapper tag, server-to-server connections, malicious ad-blocking tech, native ads, video ads and more. Complexity is here to stay, the need for powerful data analytics has become paramount to remain competitive now and to secure growth and scalability over the long term.
- Header bidding wrapper
- Header bidders reports
- Data discrepancies
- Real-time bidders' performance monitoring
- Bidders' timeouts and latency optimization
With powerful clickable dashboards and instant slice & dice filters, Pubstack empowers publishers to navigate through billions of bid events.
Modern publisher stack is fragmented. With many bidders, ad-formats, data sources, metrics and customers, programmatic teams are overwhelmed and finding it impossible to make sense of the volume and complexity of information available. That’s why Pubstack takes a holistic advertising intelligence approach, giving one centralized platform to connect, unify, analyze and act on all their monetization stack so the right KPIs and insights are easy to access and act on.