The Operational Costs of A Complex Ad Stack Nowadays

Publishers' monetisation teams face significant operational costs when managing a complex ad stack and utilising multiple tools. The intricate nature of the ad tech ecosystem requires specialised resources, extensive training, and ongoing maintenance to ensure smooth operations. The costs associated with acquiring and integrating various tools, managing licenses, and maintaining technical infrastructure can quickly add up. Moreover, the need for continuous monitoring, troubleshooting, and staying up to date with industry developments demands dedicated manpower and time.

Let’s consider the costs for connecting a new SSP to your stack. The operational costs of a complex ad stack pertain to the resources needed for connecting new Supply-Side Platforms (SSPs) or technical partners to the existing advertising infrastructure. This process involves several resource-intensive tasks, including software development, system integration, data mapping, and ongoing maintenance.

‍

The Time-Consuming Nightmare: Ad Operations and In-House Solutions

In our exploration of ad operations for in-house solutions, we encounter a common nightmare - the time taken for each configuration change or new implementation. The process is laborious, involving defining precise requirements, creating developer tickets for implementation, waiting for responses, and potentially validating changes. Even after putting the request on the technical roadmap and waiting for processing, there's a chance of starting all over again if issues arise with the implementation or performance improvements are not achieved. Thus, this ordeal can stretch on for weeks or even months, significantly hampering publishers' agility, velocity, and overall performance.

Without an Ad Management Platform, every tiny change to the stack may require dedicated technical expertise, additional time investment, and potentially higher expenses. Integrating new SSPs or partners can lead to higher development costs, increased complexity in managing different systems, and potential challenges in data synchronisation. Furthermore, without the streamlined tools and processes provided by an Ad Management Platform, the operational costs may include manual configuration, monitoring, and troubleshooting efforts, which can be time-consuming and potentially result in higher operational overheads.

‍

Ad Management Platform: Streamlining Operations for Enhanced Agility for Publishers

An Ad Management Platform offers a comprehensive suite of tools and features that enable publishers’ monetisation teams to streamline their operations and improve efficiency. The platform integrates seamlessly with existing adtech infrastructure, providing a centralised hub for managing and optimising ad operations.

1. Exhaustive Catalog of 3rd Party Integrations: By having access to a wide range of third party integrations (SSPs, ID solutions, DMP, TAM, GAM …) directly on the Pubstack’s interface, publishers can easily and confidently build their ad stack without the need for extensive custom development or costly in-house resources. This eliminates the time and financial investment associated with building integrations from scratch, allowing publishers to streamline their operations, reduce overhead costs, and focus their resources on revenue-generating activities.
2. Unified Data Insights: The ad management platform consolidates data from various sources, including ad servers, demand partners, and analytics tools, offering a unified view of performance metrics and actionable insights. This holistic approach allows for real-time monitoring and alerting, enabling quick decision-making and agile adjustments to optimise revenue (monitoring features) and avoid potentially high revenue drop (alerting features).
3. Workflow and Inventory Optimisation: Pubstack's platform simplifies and streamlines ad operations workflows, reducing manual tasks and increasing operational efficiency. With features such as granular ad unit configuration for all formats and sizes setup and inventory management, teams can focus on higher-value activities, driving productivity and agility. i.e. you can activate within less than 1 minute banners on 300x250 and 300x600 + outstream on a new bidder.
4. Shared-knowledge system, Centralised Toolbox: Ad Management Platforms play a crucial role in reducing operational costs for publishers. By centralising ad operations, the platform eliminates the need for managing multiple systems individually. Pubstack also maintain system up to date to make sure it works properly with new prebid version, TCF standard, SSP adapters and modules,… This consolidation not only reduces manpower requirements but also minimises potential errors and discrepancies that may arise from disparate systems.

‍

Conclusion

‍In the fast-paced world of digital advertising, agility and cost-effectiveness are essential for success. Pubstack's Ad Management Platform empowers businesses to achieve both objectives by streamlining operations, providing actionable insights, and reducing people costs associated with adtech. By leveraging the platform's automation and process optimisation capabilities, publishers and advertisers can gain agility, improve campaign performance, and achieve significant cost savings. In an industry where efficiency and speed are paramount, Pubstack's platform emerges as a powerful solution for navigating the complexities of ad operations while maximising ROI.

‍