The Monetizer

The Moneytizer is a digital advertising platform which provides opportunity to publishers to monetize their websites with exclusive all-in-one solutions. It brings up the latest technologies in digital advertising to provide highest revenue to publishers.

Challenge

The Moneytizer is a very fast growing company with a massive amount of traffic to monitor and an extensive use and expertise in Header Bidding:

• +20,000 monetized websites to monitor and counting
• + 1000 additional website per month
• Partnerships with all SSPs in the open market
• A need for more reactivity when there is an issue
• A need for an extensively scalable solution

Goals

With such a great amount of websites and partners, The Moneytizer has a very fast growth to sustain and can only think in terms of scalability.

For their monitoring needs, they have built a powerful home-made reporting tool which centralizes all the SSPs’ reports. However, the team needed a much more granular and real-time data, which was hugely lacking in the SSPs report. 

Solution

• Thanks to highly granular data and extensive slice and dice capacity, The Moneytizer can now fine-tune their partnerships to speed up the process towards optimal yield.

• By using Pubstack’s top-down analysis, the team is now able to quickly identify the root cause of a revenue drop for corrective action to be taken before any harm is done. A mission that could have been like “looking for a needle in a haystack” if they didn’t use the appropriate platform.

• Pubstack also provided custom and highly advanced KPI’s to monitor their very specific activity