THROTTLING
Most throttling algorithms are built for cost optimisation, not outcomes. As a result, valuable impressions are filtered before buyers can properly evaluate them.
BUYER REALITY
Buyers now make decisions based on only 1–5% of available supply. The real value of your inventory remains largely unseen.
SIGNAL GAP
The buy side is desperate for better signals. Real-time, impression-level data is what helps buyers understand, value, and buy the right impressions.
Spark structures your inventory into signal-based pools that buyer algorithms can actually find and evaluate. You decide how your inventory is packaged, not the SSP.
Spark routes traffic based on real publisher value, not buy-side throttling logic. Less wasted ad calls, more impressions that convert.
Turn your first-party data and real-time signals into curated deals buyers can't find anywhere else. Command premium CPMs on the inventory that was invisible yesterday.
Capture more value on every open auction impression.
Spark structures your inventory into signal-based pools that DSP algorithms can evaluate and price correctly. Up to 25% uplift on your programmatic revenue, using your own SSP seats.
Turn your first-party data into premium direct revenue.
Arm your sales team with curated deal packages built on real-time signals. Agency buyers get inventory they can't source anywhere else. You get the premium CPMs that come with it.
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