In their continuous quest for more ad revenues, Publishers have tested many techniques, be it increasing the number of ad units, increasing the number of header bidding partners, or lazy loading ads, etc.
Among all techniques, Ad Refresh is one of the most popular ones but also one of the most frowned upon in the industry.
The practice has been around for quite some time. Since Google created an ad refresh standard in 2016, many other major ad exchanges followed its lead and started defining their own ad refresh standards.
Ad refresh is a very efficient technique in the way that it allows publishers to generate more revenues by leveraging their existing ad inventories.
While the prospect of picking the low-hanging fruit can be very tempting, ad refresh should be handled with caution, even though you should not avoid it completely at the risk of leaving considerable amounts of money on the table.
During this webinar, Pubstack debunked all the misconceptions that publishers may have on ad refresh and give you clear guidelines on how to implement it to reap all the benefits, maximize your ad revenues without harming your inventory.
You will learn how to implement ad refresh without:
- Degrading your eCPM
- Harming user experience
- Decreasing viewability
And all you need to know to activate the cash machine in the safest possible way.