Every now and then, the industry comes up with an article about the imminent end of SSPs.
With many questions being raised about the supply chain transparency, deal IDs efficiency, and the rising pressure over verification. Many industry actors predict that soon, Demand will go straight to publishers to save on tech costs, avoid SSP fees, and reach better cookie matching.
To separate fact and fiction, we are organizing in partnership with Smart Adserver a panel discussion with 4 speakers from different backgrounds, to represent each of the involved actors (SSP, DSP, Publisher), get everyone’s side of the story and build a holistic view.
The webinar will take place on Wednesday 30/06 at 5.00 pm CET.
You can register on the following link: