Every now and then, the industry comes up with an article about the imminent end of SSPs.
With many questions being raised about the supply chain transparency, deal IDs efficiency, and the rising pressure over verification. Many industry actors predict that soon, Demand will go straight to publishers to save on tech costs, avoid SSP fees, and reach better cookie matching.
To separate fact and fiction, we’ve organized in partnership with Smart Adserver a panel discussion with 4 speakers from different backgrounds, to represent each of the involved actors (SSP, DSP, Publisher), get everyone’s side of the story and build a holistic view.
- Ingrid Couasnon – VP EMEA Smart AdServer (SSP)
- Marzia Tagliabue – Executive Head of Programmatic @ Unify Group (Publisher)
- Alexandra Ong – Manager of Strategic Business Development @ Adobe (DSP)
- Céline Craipeau – Brand Planning Senior Director @ Jellyfish (Trading Desk)
Since this panel discussion was a huge success we decided to share the replay that you can watch here:
The webinar took place on Wednesday 30/06 at 5.00 pm CET.