Pubstack triggers ad refresh only when ads are in-view. The in-view ad refresh feature will generate a pool of highly-viewable impressions (90%-95%), leading to an increase in your inventory’s overall quality.
This is how we’ve turned a viewability killer into a viewability booster!
Pubstack’s advanced analytics combined with smart rules (frequency control and ad refresh capping) lets you seamlessly find the right balance between perfect CPM and maximal ad revenue.
We generate highly-viewable, premium impressions that drive your CPM up, mitigating any other impact.
You don’t have to choose between CPM and revenue anymore,
Pubstack lets you have both.
A product developed to serve publishers first without compromising demand partners interests
We’ve managed to make ad refresh a win-win situation for both sides, an ad refresh product that helps maximize the value of your inventory without compromising your reputation and by even making you exceed your demand partners’ expectations.
To do so, we have developed technology that lets you comply with your partners’ requirements, play by their rules and meet their expectations. Partner-specific ad refresh rules allow you to adapt to each partner’s bidding behavior to stay on the safe side.
Moreover, in-view ad refresh creates highly viewable impressions, that are even with less time exposure worth more than 10 poorly-viewability below-the-fold impressions.
A/B test different strategies and move faster!
Experiment with different ad refresh strategies in just a few clicks, define your traffic split and run 2 custom strategies simultaneously with different rules across different ad units, devices, sites or SSPs.
Granular performance data lets you easily track your results and fine-tune your set-up.
Smooth user experience
Keep your user experience smooth thanks to technology that allows you to comply with Google Core Web Vitals like anti Cumulative Layout Shift (CLS)settings .
Why Choose Pubstack?
Total control visibility
You choose your rules we make them work.
Pubstack's ad refresh platform allows you to seamlessly set-up advanced rules based on viewability or time exposure across every ad unit, SSP, device or site. All of this without a single line of code.
Full transparency visibility
No hidden magic. Technology you can trust!
Know exactly what happens on your website, Pubstack is totally transparent on how uplift is made, there is no hidden magic and you only pay for what you get. You can easily track Pubstack's Ad Refresh performance in the Pubstack Analytics platform or in GAM for more transparency.
Powered by data visibility
Understand your inventory performance from every angle.
Pubstack Analytics lets you quickly access metrics that tell the full story of your Ad Refresh performance with maximum granularity, so you can closely monitor the impact on the quality of your inventory and ad revenues.
Granular performance data allows you to fully understand ad refresh performance to fine-tune your strategy and optimize yield.
Up to90%more viewability
Up to40%more revenue
Up to20%uplift against other optimization solutions
The #1 Ad Optimization solution
for top Publishers
Thierry Philippet
Programmatic Director @PlanetMedia
Pubstack allows us to analyze, pilot, debug and optimize our programmatic revenue in real-time! It has become an INVALUABLE tool for our day-to-day tasks’ support in the programmatic team!!
