Frequently Asked Questions

Ad Refresh

How is Pubstack's Ad Refresh solution different from my existing solution?

Pubsatck’s Ad Refresh solution is a data-driven solution that gives publishers full control over their refresh rules. It is a code-free integration with which publishers do not need to rely on a tech team to adjust their rules. In addition, it comes with an amazing customer success team that is able to guide publishers in the best possible way. The high granularity (ability to set different rules per device/website/adUnit) of our solution allows the Publisher to set very precise custom refresh rules, such as different refresh timers for specific SSPs, which is recommended for SSPs with completion metrics.

Can I exclude Direct Campaigns from Refreshing?

Yes, Pubstack provides the possibility of excluding demand sources either by Order id or Line Item id. This is can be done through the use either of a blacklist or a whitelist

How much control will I have over Ad Refresh rules ?

Publishers have full control over their ad refresh rules. The customer success team will give recommendations, but the publishers have full control. Pubstack’s solution offers more control over the refresh rules than any other existing solutions. Publishers can adjust the rules by device, ad unit, partner, location, campaign etc. Pubstack allows to fine-tune the rules with a great level of granularity and to measure precisely all impacts on the ad stack.

How can I implement Pubstack's Ad Refresh solution?

Publishers only need to implement a javascript tag on their page. Our customer success team will then create access to the Pubstack platform. The whole process usually takes between 30 – 60 minutes.

Tag example:

<script async src=”https://boot.pbstck.com/v1/tag/44229664-1a0b-4578-95a7-96bdf09c6f7d”></script>

Which demand source does Pubstack Refresh solution work with?

Demand source
Compatible
GAM with Prebid
Yes
Amazon TAM with Prebid
Yes
GAM / TAM without prebid
No
IX Wrapper
No
Other adservers
No

What will my partners think of Ad Refresh ?

Ad Refresh is a widely accepted technique in the industry (Facebook and Youtube use it). That being said, it can be worth it to mention it to some partners to make sure that the refresh rules will be compliant with their terms and conditions. Pubstack offers the possibility to adjust refresh rules depending on the partner to avoid having some relationships damaged by Ad Refresh. A publisher could set a 30-second refresh timer for SSP1 and a 20-second refresh timer for SSP2 etc.

Will Ad Refresh harm the quality of my inventory?

Implementing Ad Refresh is not easy, best practices need to be followed (for ex: being compliant with SSPs terms and conditions). It is important to follow closely the metrics and data in order not to hurt the viewability, CPM, or SSP performance. Pubstack’s expertise on this topic gives publishers the keys to implement ad refresh in the best possible way, allowing not to harm the quality of their inventory.

Analytics Integration

How does Pubstack's Analytics integration work?

After a quick call where we focus on understanding what is most valuable to you and how we can help you achieve it with Pubstack, we send you a custom tag that you simply add to your website and you directly start seeing data flow in your platform in real-time. You may also use a tag manager if you prefer.

Will Pubstack's tag slow down my page?

Not really, our tag is loaded asynchronously on the webpage to optimize the speed performance of the site. Pubstack also uses global CDN providers (AWS, Cloudflare, Google Cloud) to serve as fast as possible all resources needed, anytime or anywhere your users are.

Is pubstack compatible with my ad set up ?

Header bidding wrapper compatibility:

Type of Header bidding wrapper
Compatible with Pubstack tag?
Prebid client-side
Yes
Prebid server-side
Yes
Amazon TAM/UAM
Soon
IX Wrapper
No
Third party client-side wrappers (managed solutions)
Yes
Third party server-side wrappers (managed solutions)
No


Ad environments compatibility:

Environments
Supported
Web (desktop & mobile)
Yes
InApp
No
Facebook instant articles
No
AMP
Coming soon


Adserver compatibility:

Adservers
Supported
GAM
Yes
Smart Adserver
Yes
Appnexus
No

My prebid wrapper is customized with in-house code, will Pubstack work for me?

Yes, our tag is very flexible and can adapt to most homemade prebid wrappers.

I use a post-bid setup, will Pubstack work for me?

Yes, Pubstack covers both prebid and post-bid setups.

What mediatype does Pubstack support?

Media type
Header-bidding
Tag-based
Display
Yes
No
Video instream
Yes
No
Video outstream
Yes
No
Native
Yes
No
Rich media
Yes
No

What revenues do you monitor from Google Ad Manager?

Revenue source
Supported
AdX
Yes. Private auctions, first look & open auctions
Direct campaigns
Coming soon
Open Bidding (EBDA)
Yes
AdSense
No

What are dimension and metrics available through pubstack's analytics ?

Metrics available in Pubstack

Analytics landscape

I already have analytics / reporting / an in house reporting solution, can Pubstack still help?

Pubstack is not a reporting solution. We provide a real-time analytics solution to help you optimize your ad revenue. For example, the traditional analytics tools do not give publishers the possibility to run A/B tests or to measure timeouts, we can. The data in Pubstack does not come from SSP’s APIs, it comes directly from the browser.

Can Pubstack implement prebid for me?

No, Pubstack does not provide header bidding implementation services. However, we can recommend consultants for publishers who wish to get help on implementing header bidding.

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