Frequently Asked Questions

Integration

How does Pubstack's integration work?

After a quick call where we focus on understanding what is most valuable to you and how we can help you achieve it with Pubstack, we send you a custom tag that you simply add to theof your website and you directly start seing data flow in your plarform in real-time. You may also use a tag manager if you prefer.

I use Appnexus ad server (or another adserver), would Pubstack work?

Your client side prebid wrapper, is fully compatible with Pubstack, weither you use GAM or any kind of ad server, or even no ad server at all.

I use AdX in a mediation setup, would Pubstack work?

Yes. Pubstack gathers all AdX data, weither you use a standard header bidding setup with GAM or a mediation setup.

I monetize several websites (+100), is there an efficient way to integrate Pubstack?

Yes. Pubstack is definitely made to scale, it means that you can fully automate Pubstack’s integration with our API across thousands of websites.

Can Pubstack show my local currency?

Yes. Pubstack displays the monetary values used in Prebid auctions. You must specify the currency. If your AdServer is in a different currency,
Pubstack will automatically convert the monetary values from your AdServer to match those from Prebid for coherence’s sake.

I am integrating a new CMP, can Pubstack help during this process?

Yes. Pubstack gathers consent string data directly from the prebid auction, whatever the CMP provider is.

My prebid wrapper is customized with in-house code, will Pubstack work for me?

Our SDK is very flexible and can adapt to most homemade prebid wrappers.

I use a post-bid setup, will Pubstack work for me?

Yes, Pubstack covers both prebid and post-bid setups.

What header bidding wrapper does Pubstack support?

Type of Header bidding wrapper
Compatible with Pubstack tag?
Prebid client-side
Yes
Prebid server-side
Yes
Amazon TAM/UAM
Soon
IX Wrapper
No
Third party client-side wrappers (managed solutions)
Yes
Third party server-side wrappers (managed solutions)
No

What mediatype does Pubstack support?

Media type
Header-bidding
Tag-based
Display
Yes
No
Video instream
Yes
No
Video outstream
Yes
No
Native
Yes
No
Rich media
Yes
No

What revenues do you monitor from Google Ad Manager?

Revenue source
Supported
AdX
Yes. Private auctions, first look & open auctions
Direct campaigns
Coming soon
Open Bidding (EBDA)
Yes
AdSense
No

What ad environments does Pubstack support?

Environments
Supported
Web (desktop & mobile)
Yes
InApp
No
Facebook instant articles
No
AMP
Coming soon

Analytics landscape

I already have analytics/reporting! / I already have an in house tool?

Answer here…

Getting started is easy

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