What if there were straightforward, reliable, and tried out ways to achieve steady increases in Ad revenue?
With the complexity and technicity of the ad tech environment rising relentlessly year after year, Publishers are more and more wrapped up in dealing with the day-to-day operations, extinguishing recurring fires, and handling the relationship with the ever-growing number of partners.
And while adding more partners is the first thing that comes to mind to increase revenue, it does come with an increased toll on the ad tech operators.
In this webinar, we explore how Publishers can leverage analytics to get an edge in the monetization process without necessarily increasing the complexity of the existing ad stack.
Pubstack experts share immediately actionable insights as well as clear guidelines on how to exploit monetization data to move toward the right direction, including – but not limited to:
- The importance of having a “test and learn” process and how to best set it up
- How to get as much value as possible from your existing partners
- How to use floor prices to drive up revenue
- How to optimize the auction process to avoid leaving money on the table