All posts tagged “header bidding”

4 steps to maintain a good relationship with your demand partners while running Ad Refresh
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Ad Refresh's tendency to be considered as a shady practice often leads to...

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End of Lockdown Impact on Publisher Ad Revenues
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The ending coronavirus pandemic in Europe has impacted every part of our lives,...

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Prioritising direct campaigns over the open market is not (always) a good option!
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When a sales representative sells a 100,000€ campaign with a CPM of 4€, the...

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The Ad Tech Myths Series Ep#1: High-revenue bidders are not always your best bidders!
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Today, as a publisher you may work with 5 to 20 different SSP’s (bidders)...

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