A/B testing Archives

Prioritising direct campaigns over the open market is not (always) a good option!

When a sales representative sells a 100,000€ campaign with a CPM of 4€, the...

The Ad Tech Myths Series Ep#1: High-revenue bidders are not always your best bidders!

Today, as a publisher you may work with 5 to 20 different SSP’s (bidders)...

All posts tagged “A/B testing”