Publishers EmpoweredPublishers Empowered

Enable, Encourage, Empower

The only event that empowers publishers with the right information to be in control of their ad revenue.

1st & 2nd December 2021 | Online
ABOUT

Publishers Empowered

The Publishers Empowered summit is the first event that aims at bringing together those at the forefront of programmatic advertising, namely Publishers.

Our goal is to give voice to publishers so they can showcase their best practices and highlight their main struggles to ensure that they are fully in control of their advertising revenues and financial future.

The summit will last two days and will be delivered by leaders from top publishing companies and ad techs through a series of workshops, data-based talks, and conferences.

AGENDA

Wednesday 1st

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2:00 - 3:00 pm CET

State of Programmatic and Evolution Perspectives

The ad tech industry has seen its fair share of changes over the last decade, marked by substantial yearly shifts in the sector. 2021 was no exception, and the year lived up to its promises. December will be an opportunity for many to take stock and plan for the year ahead. During this session, we will be discussing the challenges and opportunities that await us and how to better tackle them.

Speakers
Loïc Sfiligoï - Pubstack
Loïc Sfiligoï - Pubstack
Loïc Pagny - Pubstack
Loïc Pagny - Pubstack
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3:00 - 4:00 pm CET

The Dark Side of Programmatic: Deceptive Ads

Programmatic advertising has opened the floodgates to deceptive advertising-- resulting in an influx of bad ads on publishers sites and across users screens. For publishers, It’s time to crack down on deceptive advertising to protect your integrity, users and the bottom line. Together we'll shed light on how publishers are navigating the newest ad inventory quality challenges and tactics to resolve those challenges. Ahead of 2022, publishers must craft a process for blocking deceptive ads and advertisers, without blocking legitimate revenue opportunities. In this session, we'll explore the risks, along with how the industry is turning to technology to tackle the problem and ensure stable programmatic revenue streams.

Speakers
Adi Zlotkin - GeoEdge
Adi Zlotkin - GeoEdge
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3:00 - 4:00 pm CET

Understanding the European CTV Landscape

During this session, you will explore, from an industry-leading perspective, an in-depth overview of the latest stats and facts from the ever-evolving European CTV ecosystem..

Speakers
Jenny Antoniou - Magnite
Jenny Antoniou - Magnite
Helen Keelan - Magnite
Helen Keelan - Magnite
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4:00 - 5:00 pm CET

Delivering the full benefits of Prebid Server

In today’s fast changing environment it’s important to collaborate on solutions that address shared industry challenges, rather than building proprietary stacks. Openness and standardized interfaces are vital in bringing confidence and trust: the integration of a neutral platform is of enormous benefit to all community members, and is easier when competition happens in the open. That’s why Xandr continues to invest in the Prebid ecosystem, and uses Prebid Server for our omni-channel header bidding offering — Prebid Server Premium — now built into Monetize SSP. Join our session to find out how Xandr, as a founding member of Prebid.org will continue to support an open, fair, and transparent marketplace.

Speakers
Andrei Stephens - Xandr
Andrei Stephens - Xandr
Cyril Genty - Prisma Media
Cyril Genty - Prisma Media
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4:00 - 5:00 pm CET

Publishers: How to increase ARPU in 3 complementary steps

During this session, you will get insights and best practices on how to maximize ARPU by combining Engagement, Advertising, and Subscription.

Speakers
Stéphane Père - Poool
Stéphane Père - Poool
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5:00 - 6:00 pm CET

Identity: How Publishers can solve a $142 billion problem

Third party cookies are on the way out. IDFA is already gone. The clock is ticking, revenues are slipping and confusion is king. This panel will help publishers get a better picture of the identity landscape, understand the pros and cons of different solutions and discover new monetisation opportunities. It will show how publishers can enrich and extend their audiences in ways never before possible, protecting and leveraging their most precious asset to get higher yields.

Speakers
Mattia Fosci - ID Ward
Mattia Fosci - ID Ward
Rob Brett - Network N
Rob Brett - Network N
Sophie Toth - Euronews
Sophie Toth - Euronews
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5:00 - 6:00 pm CET

The art and science of CMP vendor list curation

Many publishers are overwhelmed by the task of updating their CMP vendor list. But when it comes to vendor lists, less is usually more, as risky vendors can cause data leakage, non-compliance, and reputational risk. We will discuss publisher experiences with vendor list curation, share best practices for evaluating vendors on your properties, and talk about how closing compliance gaps can improve the overall performance of your website.

Speakers
Frances Hudson - Sourcepoint
Frances Hudson - Sourcepoint
Jo Holdaway - ESI Media
Jo Holdaway - ESI Media
Rhys Dennys - Sourcepoint
Rhys Dennys - Sourcepoint
Thursday 2nd

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2:00 - 3:00 pm CET

How Publishers can play the upper hand for future success

As the reality of a soon-to-be cookieless world sets in for publishers, all eyes are on the need to diversify revenue streams and forge deeper connections with readers through insights gleaned from first-party data. For most publishers, reader prompts—whether a registration, login or subscription request—represent the primary gateway to gathering this data in a straightforward and clearly permissioned fashion. Unfortunately, as we all know, just because you ask a reader to take an action doesn’t mean they’ll do it. The barriers to success with login, registration, and especially subscription prompts are high—and getting higher every day, especially as more publishers begin to gate their content. That said, there are steps publishers can take to overcome readers’ login fatigue, and it all starts with a basic shift in approach: Publishers need to stop treating all readers the same when it comes to driving opt-in.

Speakers
Nikki Chana - Eyeota
Nikki Chana - Eyeota
Rob Armstrong - Eyeota
Rob Armstrong - Eyeota
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2:00 - 3:00 pm CET

Overcoming the data dependences with your own Private Garden

Who can ignore the Walled Gardens today, especially Google? For years, brands have continued to invest their budgets with them as a key line item in their advertising plans, with the Covid crisis strengthening their position. Nonetheless, the end of third-party cookies might bring firms to a new paradigm.Beyond the regulatory transition and the implications it will require to implement new solutions, there is of course an opportunity for publishers moving forwards. This is the perfect moment, as a media owners, to equip your business by leveraging your own “first party data”, but also the “first party data” of your clients by building AI-driven alliances, or even deploy the notion of your very own Private Garden.Irrespective of the cookie changes and the strengths of the walled gardens, the future is bright for publishers who take action and regain control of their data assets and destiny.

Speakers
Phil Raby - Mediarithmics
Phil Raby - Mediarithmics
David Cottell - Channel 4
David Cottell - Channel 4
Sylvain Blaszykowski - Mediarithmics
Sylvain Blaszykowski - Mediarithmics
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3:00 - 4:00 pm CET

The Future of Programmatic and Digital in 2022

Description coming soon.

Speakers
Sophie Toth - Euronews
Sophie Toth - Euronews
Angie Singh - Planet Sport
Angie Singh - Planet Sport
Vanessa Horgan - Footballco
Vanessa Horgan - Footballco
Elkin Koseoglu - Interesting Engineering
Elkin Koseoglu - Interesting Engineering
Yuliana Lobay - Network N
Yuliana Lobay - Network N
Harleen Thethy - BBC News
Harleen Thethy - BBC News
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3:00 - 4:00 pm CET

How to build the optimal monetization machine?

Description coming soon.

Speakers
Dany About - Pubstack
Dany About - Pubstack
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4:00 - 5:00 pm CET

How to navigate the growing complexity of monetization

In a world of growing digital content consumption, publishers have become experienced in optimizing their monetization efforts - whether to protect revenue, keep pace with technology developments or to create sustainable business models for the future. But what is the cost of getting to grips with this increasing complexity? With significant and fundamental change afoot in marketing and advertising, how will publishers tackle the rising cost of monetisation? Tune in to hear our panelists discuss their approach to monetization, how they organize their ad ops resource, and the essential technology tools they use for managing this.

Speakers
Torben Heimann - Pubstack
Torben Heimann - Pubstack
Nepomuk Seiler - gutefrage.net
Nepomuk Seiler - gutefrage.net
Alwin Viereck - United Internet Media
Alwin Viereck - United Internet Media
Sabine Schmidt - Webedia GmbH
Sabine Schmidt - Webedia GmbH
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4:00 - 5:00 pm CET

The future of Prebid: Efficiency, Privacy, Collaboration

Description coming soon.

Speakers
Rebecca Ackers - Magnite
Rebecca Ackers - Magnite
Garrett McGrath - Magnite
Garrett McGrath - Magnite
Taflyn Swan - Immediate Media
Taflyn Swan - Immediate Media
Tom Pickworth - MailMetroMedia
Tom Pickworth - MailMetroMedia
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5:00 - 6:00 pm CET

GDPR, TCF… How to maximize monetization while respecting user choice?

Maximizing monetization does not mean compromising on user choice and data rights. Discover our 3 parts strategy for maximizing monetization in a GDPR and TCF world and our 5 best practices to make sure that your business is both compliant and performant.

Speakers
Antonio Anguiano - Didomi
Antonio Anguiano - Didomi
Jeanne Bernard Loridon - Didomi
Jeanne Bernard Loridon - Didomi
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5:00 - 6:00 pm CET

Why ghost impressions are valuable insights for publishers

In this session, you'll learn what ghost impressions are and why they are an important part of a publisher’s inventory. We will expose the most common technical issues that prevent the distribution of millions of impressions every day. Understanding ghost impressions not only explains the revenue losses that publishers may be observing, but those insights can also help improve the user experience of visitors. We will showcase how to capitalize on your ghost inventory by integrating the appropriate content and how some publishers have regained 10-20% of their inventory.

Speakers
Anas Ech-chaoui - Bcovery
Anas Ech-chaoui - Bcovery
Thomas Objois - Bcovery
Thomas Objois - Bcovery
Vanessa Chaddouk  - Bcovery
Vanessa Chaddouk - Bcovery
 Sophie Toth - Euronews
Sophie Toth - Euronews
Partners

They value
our event

  • Magnite
  • Eyeota
  • Sourcepoint
  • Xandr
  • TWIPN
  • GeoEdge
  • mediarithmics
  • iDWard
Speakers

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