Uncategorized Archives

Supercharge your monetization machine with Ad Refresh

Optimize your Prebid wrapper's performance thanks to Ad Refresh! When building...

How to make sure your SSPs are performing at an optimal level?

Make sure the SSPs are optimally performing at all times Once the wrapper is...

The perfect mix of SSPs for Publishers

Selecting the right SSPs for your ad stack When building your wrapper, you...

Pubstack Fundraising Announcement!

Pubstack secures $6M in Series A funding to expand and meet increasing needs...

4 alternatives to cookie-based data for Publishers

Introduction Third-party cookies have offered great opportunities in terms of...

Ad Refresh Myths: “Ad Refresh is easy to implement”

To the eyes of many, ad refresh may look like an easy technique that helps...

Webinar: Demystifying Ad Refresh: How to Make more Revenue with Ad Refresh without Harming your Inventory?

In their continuous quest for more ad revenues, Publishers have tested many...

How to navigate the growing complexity of monetization

In a world of growing digital content consumption, publishers have become...

Managed wrapper vs Inhouse Solution: What setup is best for my Ad Stack?

What are header bidding wrappers for? A wrapper is a tag on the webpage that...

How to make sure your prebid setup is running at an optimal level

What is Prebid and why is it popular today? Prebid is a header bidding wrapper...

Exceeding targets on Black Friday for Publishers

Black Friday is a yearly highlight for publishers. Advertisers are willing to...

Dealing with CLS in programmatic

What is CLS? Cumulative Layout Shift (CLS) is a user-centric metric that...

Ad Refresh Myths: “Ad Refresh is a user experience killer”

The impact of Ad refresh on user experience is probably one of the most widely...

Webinar: How to Boost Ad Revenues with Analytics? Actionable insights from your ad stack

What if there were straightforward, reliable, and tried out ways to achieve...

The Impact of Viewability on Ad Revenue

Over the last few years, Viewability has become a key performance indicator in...

How to efficiently select your Prebid partners in 2021?

Over the years, Ad tech has become a complex environment where it became very...

How to optimise your Prebid Timeouts for high yield and optimal user experience

When managing your own Prebid wrapper, optimising Timeouts can be a delicate...

Prioritising direct campaigns over the open market is not (always) a good option!

When a sales representative sells a 100,000€ campaign with a CPM of 4€, the...

The Ad Tech Myths Series Ep#1: High-revenue bidders are not always your best bidders!

Today, as a publisher you may work with 5 to 20 different SSP’s (bidders)...

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