All posts in “Uncategorized”

Supercharge your monetization machine with Ad Refresh
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Optimize your Prebid wrapper's performance thanks to Ad Refresh! When building...

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How to make sure your SSPs are performing at an optimal level?
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Make sure the SSPs are optimally performing at all times Once the wrapper is...

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The perfect mix of SSPs for Publishers
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Selecting the right SSPs for your ad stack When building your wrapper, you...

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Pubstack Fundraising Announcement!
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Pubstack secures $6M in Series A funding to expand and meet increasing needs...

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4 alternatives to cookie-based data for Publishers
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Introduction Third-party cookies have offered great opportunities in terms of...

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Ad Refresh Myths: “Ad Refresh is easy to implement”
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To the eyes of many, ad refresh may look like an easy technique that helps...

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Webinar: Demystifying Ad Refresh: How to Make more Revenue with Ad Refresh without Harming your Inventory?
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In their continuous quest for more ad revenues, Publishers have tested many...

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How to navigate the growing complexity of monetization
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In a world of growing digital content consumption, publishers have become...

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Managed wrapper vs Inhouse Solution: What setup is best for my Ad Stack?
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What are header bidding wrappers for? A wrapper is a tag on the webpage that...

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How to make sure your prebid setup is running at an optimal level
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What is Prebid and why is it popular today? Prebid is a header bidding wrapper...

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Exceeding targets on Black Friday for Publishers
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Black Friday is a yearly highlight for publishers. Advertisers are willing to...

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Dealing with CLS in programmatic
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What is CLS? Cumulative Layout Shift (CLS) is a user-centric metric that...

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Ad Refresh Myths: “Ad Refresh is a user experience killer”
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The impact of Ad refresh on user experience is probably one of the most widely...

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Webinar: How to Boost Ad Revenues with Analytics? Actionable insights from your ad stack
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What if there were straightforward, reliable, and tried out ways to achieve...

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The Impact of Viewability on Ad Revenue
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Over the last few years, Viewability has become a key performance indicator in...

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How to efficiently select your Prebid partners in 2021?
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Over the years, Ad tech has become a complex environment where it became very...

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How to optimise your Prebid Timeouts for high yield and optimal user experience
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When managing your own Prebid wrapper, optimising Timeouts can be a delicate...

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Prioritising direct campaigns over the open market is not (always) a good option!
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When a sales representative sells a 100,000€ campaign with a CPM of 4€, the...

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The Ad Tech Myths Series Ep#1: High-revenue bidders are not always your best bidders!
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Today, as a publisher you may work with 5 to 20 different SSP’s (bidders)...

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