Dealing with CLS in programmatic
What is CLS? Cumulative Layout Shift (CLS) is a user-centric metric that...
Read moreAd Refresh Myths: “Ad Refresh is a user experience killer”
The impact of Ad refresh on user experience is probably one of the most widely...
Read moreWebinar: How to Boost Ad Revenues with Analytics? Actionable insights from your ad stack
What if there were straightforward, reliable, and tried out ways to achieve...
Read moreThe Impact of Viewability on Ad Revenue
Over the last few years, Viewability has become a key performance indicator in...
Read moreHow to efficiently select your Prebid partners in 2021?
Over the years, Ad tech has become a complex environment where it became very...
Read moreHow to optimise your Prebid Timeouts for high yield and optimal user experience
When managing your own Prebid wrapper, optimising Timeouts can be a delicate...
Read morePrioritising direct campaigns over the open market is not (always) a good option!
When a sales representative sells a 100,000€ campaign with a CPM of 4€, the...
Read moreThe Ad Tech Myths Series Ep#1: High-revenue bidders are not always your best bidders!
Today, as a publisher you may work with 5 to 20 different SSP’s (bidders)...
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