All posts in “Uncategorized”

Dealing with CLS in programmatic
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What is CLS? Cumulative Layout Shift (CLS) is a user-centric metric that...

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Ad Refresh Myths: “Ad Refresh is a user experience killer”
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The impact of Ad refresh on user experience is probably one of the most widely...

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Webinar: How to Boost Ad Revenues with Analytics? Actionable insights from your ad stack
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What if there were straightforward, reliable, and tried out ways to achieve...

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The Impact of Viewability on Ad Revenue
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Over the last few years, Viewability has become a key performance indicator in...

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How to efficiently select your Prebid partners in 2021?
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Over the years, Ad tech has become a complex environment where it became very...

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How to optimise your Prebid Timeouts for high yield and optimal user experience
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When managing your own Prebid wrapper, optimising Timeouts can be a delicate...

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Prioritising direct campaigns over the open market is not (always) a good option!
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When a sales representative sells a 100,000€ campaign with a CPM of 4€, the...

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The Ad Tech Myths Series Ep#1: High-revenue bidders are not always your best bidders!
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Today, as a publisher you may work with 5 to 20 different SSP’s (bidders)...

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