All posts in “Optimization”

How to find the sweet spot between CPM and optimal revenue thanks to ad refresh?
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Many publishers have noticed that when implementing ad refresh, their CPM tends...

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How to boost viewability with ad refresh?
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During the early days of Ad Refresh, several publishers were not taking...

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Ad Refresh Myths: “Ad Refresh is a user experience killer”
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The impact of Ad refresh on user experience is probably one of the most widely...

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