All posts in “Industry News”

How to efficiently select your Prebid partners in 2021?
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Over the years, Ad tech has become a complex environment where it became very...

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How To Optimize Your CMP For More Ad Revenues
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With today’s increasing regulatory expectations from Data Protection...

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The top 3 Publisher priorities for 2021
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The ad tech industry has seen its fair share of changes over the last decade,...

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The Impact of Identity on Publishers’ Advertising Revenues
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To watch the webinar recording please find the link at the end of this...

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Prebid Webinar Key Takeaways – How to make Prebid the supply path buyers choose
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Disclaimer: This a summary of the Prebid Webinar that took place on August 27th...

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The End of the SSP Era [Webinar]
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Every now and then, the industry comes up with an article about the imminent...

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End of Lockdown Impact on Publisher Ad Revenues
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The ending coronavirus pandemic in Europe has impacted every part of our lives,...

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3 Reasons Why Ad Revenue Reporting Alone Makes You Lose Money
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Over the last few years, publishers’ ad stacks have become much more...

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GDPR User Consent has a HUGE impact on your advertising revenues
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Introduction: Almost a year and a half has passed after the GDPR roll-out, but...

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