In our previous article about floor prices, we saw how to set-up a simple yet...Read more
Almost a year now, Google has deprecated its Pricing Rules that Publishers used...Read more
What are ad discrepancies? Ad discrepancies are the delta in ad performance...Read more
You spent a lot of time setting up your header bidding wrapper; you made sure...Read more
Header bidding is already very widely spread and works very well for display...Read more
Floor pricing in the old world (the second-price auction model) : a funny game...Read more
You’re moments away from taking your advertising revenues to the next level!