All posts in “Header Bidding tips”

2 Floor-pricing mistakes you should absolutely avoid
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In our previous article about floor prices, we saw how to set-up a simple yet...

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4 steps to setting up floor prices that drive maximal ad revenues
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Almost a year now, Google has deprecated its Pricing Rules that Publishers used...

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How To Monitor & Solve Ad Discrepancies?
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What are ad discrepancies? Ad discrepancies are the delta in ad performance...

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6 high-income header bidding formats you are not using to their full extent!
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You spent a lot of time setting up your header bidding wrapper; you made sure...

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6 reasons you should be using header bidding to monetise your in-stream video inventory
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Header bidding is already very widely spread and works very well for display...

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There is a MAGIC FORMULA that sets an optimal floor price in a first-price auction world!
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Floor pricing in the old world (the second-price auction model) : a funny game...

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