All posts by Oscar Bole

How to make sure your floor setup is flawless?
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How to make sure your floor setup is flawless? As Publishers’ ad stacks are...

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Supercharge your monetization machine with Ad Refresh
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Optimize your Prebid wrapper's performance thanks to Ad Refresh! When building...

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How to make sure your SSPs are performing at an optimal level?
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Make sure the SSPs are optimally performing at all times Once the wrapper is...

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The perfect mix of SSPs for Publishers
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Selecting the right SSPs for your ad stack When building your wrapper, you...

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Pubstack Fundraising Announcement!
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Pubstack secures $6M in Series A funding to expand and meet increasing needs...

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4 alternatives to cookie-based data for Publishers
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Introduction Third-party cookies have offered great opportunities in terms of...

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Cohabiting with Adblockers
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The popularity of Ad Blocking Softwares   Online advertising supports...

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Ad Refresh Myths: “Ad Refresh is easy to implement”
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To the eyes of many, ad refresh may look like an easy technique that helps...

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How to navigate the growing complexity of monetization
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In a world of growing digital content consumption, publishers have become...

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Managed wrapper vs Inhouse Solution: What setup is best for my Ad Stack?
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What are header bidding wrappers for? A wrapper is a tag on the webpage that...

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How to make sure your prebid setup is running at an optimal level
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What is Prebid and why is it popular today? Prebid is a header bidding wrapper...

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Exceeding targets on Black Friday for Publishers
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Black Friday is a yearly highlight for publishers. Advertisers are willing to...

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Dealing with CLS in programmatic
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What is CLS? Cumulative Layout Shift (CLS) is a user-centric metric that...

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4 steps to maintain a good relationship with your demand partners while running Ad Refresh
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Ad Refresh's tendency to be considered as a shady practice often leads to...

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How to find the sweet spot between CPM and optimal revenue thanks to ad refresh?
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Many publishers have noticed that when implementing ad refresh, their CPM tends...

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How to boost viewability with ad refresh?
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During the early days of Ad Refresh, several publishers were not taking...

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Ad Refresh Myths: “Ad Refresh is a user experience killer”
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The impact of Ad refresh on user experience is probably one of the most widely...

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Webinar: How to Boost Ad Revenues with Analytics? Actionable insights from your ad stack
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What if there were straightforward, reliable, and tried out ways to achieve...

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The Impact of Viewability on Ad Revenue
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Over the last few years, Viewability has become a key performance indicator in...

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Price Granularity Unraveled: How to Retain Maximum Value
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What is Price Granularity in Prebid? Price Granularity defines the accuracy...

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