All posts by Asmaa Bentahar

Dealing with CLS in programmatic
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What is CLS? Cumulative Layout Shift (CLS) is a user-centric metric that...

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4 steps to maintain a good relationship with your demand partners while running Ad Refresh
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Ad Refresh's tendency to be considered as a shady practice often leads to...

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How to find the sweet spot between CPM and optimal revenue thanks to ad refresh?
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Many publishers have noticed that when implementing ad refresh, their CPM tends...

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How to boost viewability with ad refresh?
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During the early days of Ad Refresh, several publishers were not taking...

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Ad Refresh Myths: “Ad Refresh is a user experience killer”
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The impact of Ad refresh on user experience is probably one of the most widely...

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Webinar: How to Boost Ad Revenues with Analytics? Actionable insights from your ad stack
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What if there were straightforward, reliable, and tried out ways to achieve...

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The Impact of Viewability on Ad Revenue
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Over the last few years, Viewability has become a key performance indicator in...

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Price Granularity Unraveled: How to Retain Maximum Value
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What is Price Granularity in Prebid? Price Granularity defines the accuracy...

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How to efficiently select your Prebid partners in 2021?
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Over the years, Ad tech has become a complex environment where it became very...

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How To Optimize Your CMP For More Ad Revenues
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With today’s increasing regulatory expectations from Data Protection...

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Bid Adjustments Simplified: Run Fair Auctions with no Hassle
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What are Bid Adjustments? Bid Adjustments is a Prebid feature that...

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Timeouts Simplified: How to avoid falling into the Dual Timeouts Trap
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What is the timeout conflict trap? When it comes to timeouts, there is a...

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The top 3 Publisher priorities for 2021
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The ad tech industry has seen its fair share of changes over the last decade,...

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Timeouts simplified: get immediate results through easy steps
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What is the Prebid Timeout exactly, and how does it work? The Prebid Timeout...

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The Impact of Identity on Publishers’ Advertising Revenues
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To watch the webinar recording please find the link at the end of this...

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2 Floor-pricing mistakes you should absolutely avoid
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In our previous article about floor prices, we saw how to set-up a simple yet...

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Prebid Webinar Key Takeaways – How to make Prebid the supply path buyers choose
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Disclaimer: This a summary of the Prebid Webinar that took place on August 27th...

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4 steps to setting up floor prices that drive maximal ad revenues
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Almost a year now, Google has deprecated its Pricing Rules that Publishers used...

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The End of the SSP Era [Webinar]
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Every now and then, the industry comes up with an article about the imminent...

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How To Monitor & Solve Ad Discrepancies?
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What are ad discrepancies? Ad discrepancies are the delta in ad performance...

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End of Lockdown Impact on Publisher Ad Revenues
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The ending coronavirus pandemic in Europe has impacted every part of our lives,...

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3 Reasons Why Ad Revenue Reporting Alone Makes You Lose Money
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Over the last few years, publishers’ ad stacks have become much more...

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6 high-income header bidding formats you are not using to their full extent!
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You spent a lot of time setting up your header bidding wrapper; you made sure...

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6 reasons you should be using header bidding to monetise your in-stream video inventory
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Header bidding is already very widely spread and works very well for display...

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GDPR User Consent has a HUGE impact on your advertising revenues
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Introduction: Almost a year and a half has passed after the GDPR roll-out, but...

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There is a MAGIC FORMULA that sets an optimal floor price in a first-price auction world!
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Floor pricing in the old world (the second-price auction model) : a funny game...

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How to optimise your Prebid Timeouts for high yield and optimal user experience
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When managing your own Prebid wrapper, optimising Timeouts can be a delicate...

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Prioritising direct campaigns over the open market is not (always) a good option!
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When a sales representative sells a 100,000€ campaign with a CPM of 4€, the...

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