Optimize your Prebid wrapper's performance thanks to Ad Refresh! When building...
Read moreMake sure the SSPs are optimally performing at all times Once the wrapper is...
Read moreSelecting the right SSPs for your ad stack When building your wrapper, you...
Read morePubstack secures $6M in Series A funding to expand and meet increasing needs...
Read moreIntroduction Third-party cookies have offered great opportunities in terms of...
Read moreThe popularity of Ad Blocking Softwares Online advertising supports...
Read moreTo the eyes of many, ad refresh may look like an easy technique that helps...
Read moreIn their continuous quest for more ad revenues, Publishers have tested many...
Read moreIn a world of growing digital content consumption, publishers have become...
Read moreWhat are header bidding wrappers for? A wrapper is a tag on the webpage that...
Read moreWhat is Prebid and why is it popular today? Prebid is a header bidding wrapper...
Read moreBlack Friday is a yearly highlight for publishers. Advertisers are willing to...
Read moreWhat is CLS? Cumulative Layout Shift (CLS) is a user-centric metric that...
Read moreAd Refresh's tendency to be considered as a shady practice often leads to...
Read moreMany publishers have noticed that when implementing ad refresh, their CPM tends...
Read moreDuring the early days of Ad Refresh, several publishers were not taking...
Read moreThe impact of Ad refresh on user experience is probably one of the most widely...
Read moreWhat if there were straightforward, reliable, and tried out ways to achieve...
Read moreOver the last few years, Viewability has become a key performance indicator in...
Read moreWhat is Price Granularity in Prebid? Price Granularity defines the accuracy...
Read moreOver the years, Ad tech has become a complex environment where it became very...
Read moreWith today’s increasing regulatory expectations from Data Protection...
Read moreWhat are Bid Adjustments? Bid Adjustments is a Prebid feature that...
Read moreWhat is the timeout conflict trap? When it comes to timeouts, there is a...
Read moreThe ad tech industry has seen its fair share of changes over the last decade,...
Read moreWhat is the Prebid Timeout exactly, and how does it work? The Prebid Timeout...
Read moreTo watch the webinar recording please find the link at the end of this...
Read moreIn our previous article about floor prices, we saw how to set-up a simple yet...
Read moreDisclaimer: This a summary of the Prebid Webinar that took place on August 27th...
Read moreAlmost a year now, Google has deprecated its Pricing Rules that Publishers used...
Read moreEvery now and then, the industry comes up with an article about the imminent...
Read moreWhat are ad discrepancies? Ad discrepancies are the delta in ad performance...
Read moreThe ending coronavirus pandemic in Europe has impacted every part of our lives,...
Read moreOver the last few years, publishers’ ad stacks have become much more...
Read moreYou spent a lot of time setting up your header bidding wrapper; you made sure...
Read moreHeader bidding is already very widely spread and works very well for display...
Read moreIntroduction: Almost a year and a half has passed after the GDPR roll-out, but...
Read moreFloor pricing in the old world (the second-price auction model) : a funny game...
Read moreWhen managing your own Prebid wrapper, optimising Timeouts can be a delicate...
Read moreWhen a sales representative sells a 100,000€ campaign with a CPM of 4€, the...
Read moreYou’re moments away from taking your advertising revenues to the next level!