Asmaa Bentahar – Pubstack

2 Floor-pricing mistakes you should absolutely avoid

In our previous article about floor prices, we saw how to set-up a simple yet...

Prebid Webinar Key Takeaways – How to make Prebid the supply path buyers choose

Disclaimer: This a summary of the Prebid Webinar that took place on August 27th...

4 steps to setting up floor prices that drive maximal ad revenues

Almost a year now, Google has deprecated its Pricing Rules that Publishers used...

The End of the SSP Era [Webinar]

Every now and then, the industry comes up with an article about the imminent...

How To Monitor & Solve Ad Discrepancies?

What are ad discrepancies? Ad discrepancies are the delta in ad performance...

End of Lockdown Impact on Publisher Ad Revenues

The ending coronavirus pandemic in Europe has impacted every part of our lives,...

3 Reasons Why Ad Revenue Reporting Alone Makes You Lose Money

Over the last few years, publishers’ ad stacks have become much more...

6 high-income header bidding formats you are not using to their full extent!

You spent a lot of time setting up your header bidding wrapper; you made sure...

6 reasons you should be using header bidding to monetise your in-stream video inventory

Header bidding is already very widely spread and works very well for display...

GDPR User Consent has a HUGE impact on your advertising revenues

Introduction: Almost a year and a half has passed after the GDPR roll-out, but...

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