All posts by Asmaa Bentahar

Optimize your Prebid wrapper's performance thanks to Ad Refresh! When building...

Make sure the SSPs are optimally performing at all times Once the wrapper is...

Selecting the right SSPs for your ad stack When building your wrapper, you...

Pubstack secures $6M in Series A funding to expand and meet increasing needs...

Introduction Third-party cookies have offered great opportunities in terms of...

The popularity of Ad Blocking Softwares   Online advertising supports...

To the eyes of many, ad refresh may look like an easy technique that helps...

In their continuous quest for more ad revenues, Publishers have tested many...

In a world of growing digital content consumption, publishers have become...

What are header bidding wrappers for? A wrapper is a tag on the webpage that...

What is Prebid and why is it popular today? Prebid is a header bidding wrapper...

Black Friday is a yearly highlight for publishers. Advertisers are willing to...

What is CLS? Cumulative Layout Shift (CLS) is a user-centric metric that...

Ad Refresh's tendency to be considered as a shady practice often leads to...

Many publishers have noticed that when implementing ad refresh, their CPM tends...

During the early days of Ad Refresh, several publishers were not taking...

The impact of Ad refresh on user experience is probably one of the most widely...

What if there were straightforward, reliable, and tried out ways to achieve...

Over the last few years, Viewability has become a key performance indicator in...

What is Price Granularity in Prebid? Price Granularity defines the accuracy...

Over the years, Ad tech has become a complex environment where it became very...

With today’s increasing regulatory expectations from Data Protection...

What are Bid Adjustments? Bid Adjustments is a Prebid feature that...

What is the timeout conflict trap? When it comes to timeouts, there is a...

The ad tech industry has seen its fair share of changes over the last decade,...

What is the Prebid Timeout exactly, and how does it work? The Prebid Timeout...

To watch the webinar recording please find the link at the end of this...

In our previous article about floor prices, we saw how to set-up a simple yet...

Disclaimer: This a summary of the Prebid Webinar that took place on August 27th...

Almost a year now, Google has deprecated its Pricing Rules that Publishers used...

Every now and then, the industry comes up with an article about the imminent...

What are ad discrepancies? Ad discrepancies are the delta in ad performance...

The ending coronavirus pandemic in Europe has impacted every part of our lives,...

Over the last few years, publishers’ ad stacks have become much more...

You spent a lot of time setting up your header bidding wrapper; you made sure...

Header bidding is already very widely spread and works very well for display...

Introduction: Almost a year and a half has passed after the GDPR roll-out, but...

Floor pricing in the old world (the second-price auction model) : a funny game...

When managing your own Prebid wrapper, optimising Timeouts can be a delicate...

When a sales representative sells a 100,000€ campaign with a CPM of 4€, the...