All posts by Asmaa Bentahar

2 Floor-pricing mistakes you should absolutely avoid
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In our previous article about floor prices, we saw how to set-up a simple yet...

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Prebid Webinar Key Takeaways – How to make Prebid the supply path buyers choose
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Disclaimer: This a summary of the Prebid Webinar that took place on August 27th...

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4 steps to setting up floor prices that drive maximal ad revenues
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Almost a year now, Google has deprecated its Pricing Rules that Publishers used...

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The End of the SSP Era [Webinar]
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Every now and then, the industry comes up with an article about the imminent...

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How To Monitor & Solve Ad Discrepancies?
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What are ad discrepancies? Ad discrepancies are the delta in ad performance...

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End of Lockdown Impact on Publisher Ad Revenues
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The ending coronavirus pandemic in Europe has impacted every part of our lives,...

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3 Reasons Why Ad Revenue Reporting Alone Makes You Lose Money
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Over the last few years, publishers’ ad stacks have become much more...

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6 high-income header bidding formats you are not using to their full extent!
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You spent a lot of time setting up your header bidding wrapper; you made sure...

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6 reasons you should be using header bidding to monetise your in-stream video inventory
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Header bidding is already very widely spread and works very well for display...

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GDPR User Consent has a HUGE impact on your advertising revenues
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Introduction: Almost a year and a half has passed after the GDPR roll-out, but...

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